How we create value
At Bridge, we work with startup and scaleup fintech businesses in North America. We provide strategic guidance that creates immediate, attributable, and measurable value. Whether it's working through new market, or new product entry, identifying and connecting with strategic partners or negotiating with sponsor banks, payment networks or processors, we work hand in glove with our clients to overdeliver.
We help fintech's navigate the complexities of starting and scaling up; from inception, through product and go-to-market fit.
Business Consulting
GTM Consulting
We offer tailored solutions that encompass market research, competitive analysis, and customer insights to help execute a repeatable GTM motion. Our approach is comprehensive, covering aspects like pricing, distribution channels, marketing, and sales tactics. By partnering with us, you gain access to a wealth of experience and insights from fintech and B2B Saas, enabling you to minimize risks and maximize your market impact.
New Market Entry
New-Market-Entry can be an expensive, distracting process. We offer expert guidance for businesses expanding into uncharted territories. We specialize in market analysis, strategy formulation, and tailored entry plans, ensuring your venture's success through informed decisions and adaptive strategies. Partner with us to confidently navigate your growth journey.
Business Development
We help you identify new market opportunities, expand on use-cases for your existing product, make strategic targeting and messaging pivots based on a thorough understanding of your ICP and buyer personas, and help connect you with potential channel partners, or other companies in your space.
Strategic Partnerships
Finding the right strategic partners is essential for regulated fintech businesses. From specialized payment processors and identity verification providers, to local payment networks, sponsor banks, and regulatory experts. Not only do we ensure you have a well thought through partnerships strategy, we also make sure you are getting the best deal possible.
Our Founder
Tristan Roffey is a distinguished leader in the fintech industry, widely acknowledged as an industry innovator, Tristan has orchestrated several globally recognized, and highly publicized market firsts. Before establishing Bridge Strategies, he was Global Head of Strategy & Business Development at Blackhawk Network (BHN). Over his 15 year career with BHN, Tristan played a key role in the company's global business development activities, focusing on digital growth, payments, financial services, and new business initiatives. His efforts contributed to BHN’s wide-reaching influence, impacting over 200 million consumers weekly.
Named one of the Smartest People in Payments by Pay Magazine and a recipient of the Canadian Grocer's Generation Next Award, Tristan's career at BHN since 2008 has been diverse. He has held multiple roles across sales, product development, business development, and general management, primarily focusing on BHN’s global markets.
Earlier in his career, Tristan held product leadership roles at TELUS and Bell, managing various product lines including managed IP telephony, data center services, and retail cards.
Outside his professional life, Tristan is devoted to his family, with a toddler keeping him active. His personal interests include cycling, skiing, and cooking.
